Goodbye Oculus: Meta moves away from the brand name for their VR products

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Everybody caught the large information from Fb’s metaverse presentation in October that the corporate was renaming itself Meta, however that wasn’t the one title change Fb introduced on the time. Oculus, the most important title in VR, can be on the best way out. This explicit facet of the bigger “Meta” shift appears to have largely gone unnoticed, however Faceb—sorry, Meta’s VP of AR/VR, Andrew Bosworth, explicitly articulated this transformation in a post on October 28, the identical day as Mark Zuckerberg’s captivating and totally convincing presentation asserting the general initiative.

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In Bosworth’s personal phrases:

“VR would be the most immersive approach for folks to entry the metaverse and as we glance towards our aim of bringing 1B folks into VR, we wish to make it clear that Quest is a Meta product. For that reason, we’re simplifying our model structure and shifting away from the Oculus model for our {hardware}. Beginning in early 2022, you’ll begin to see the shift from Oculus Quest from Fb to Meta Quest and Oculus App to Meta Quest App over time.”

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oculus' old logo

Auf wiedersehen, outdated pal (Picture credit score: Meta)

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