Former director says a Harry Potter MMO was ‘killed’ by EA

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In a recent interview on Twitch, former VP of world model administration for Activision and director of product advertising and marketing for EA Kim Salzer mentioned the undertaking that acquired away, the sport she labored on that was by no means launched: Harry Potter, the MMO.

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“We did all of the analysis,” Salzer says, “we had the beta constructed out. It was a mixture offline and on-line expertise the place we would truly mail stuff to the children, like prizes and ribbons and stuff like that. [It was] completely researched, very assured within the success of this. However it was killed, for lack of a greater time period, as a result of EA was going by way of some adjustments at the moment they usually simply did not know or consider sufficient that that IP would have a shelf-life longer than a 12 months or two.”

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