Square Enix president Yosuke Matsuda penned the corporate’s annual new 12 months’s letter to followers and stakeholders over the weekend, and this one’s been getting panned left and proper because it was revealed. Learn the primary two paragraphs of the letter, and also you’ll perceive why. It reads like a set of weird, random ideas in a promotional leaflet for “metaverse, blockchain, crypto, and NFTs.”
To handle the elephant within the room first, sure, the home of Closing Fantasy determined as early as Might 2020 that “blockchain video games” is likely one of the new developments that it needs to put money into. However Sq. Enix appears perplexed by the gaming group’s response to NFTs, particularly after Ubisoft introduced its Quartz platform. In accordance with Matsuda, “some individuals play to have enjoyable” however there’s a bunch of people that merely wish to “play to contribute” and this latter group can assist make video games extra “thrilling.” How? We’re glad you requested.
In Matsuda’s phrases:
I consider that there will probably be a sure variety of individuals whose motivation is to ‘play to contribute,’ by which I imply to assist make the sport extra thrilling. Conventional gaming has supplied no specific incentive to this latter group of individuals, who have been motivated strictly by such inconsistent private emotions as goodwill and volunteer spirit. This reality shouldn’t be unrelated to the restrictions of present UGC (user-generated content material). UGC has been introduced into being solely due to people’ want for self-expression and never as a result of any specific incentive existed to reward them for his or her artistic efforts. I see this as one cause that there haven’t been as many main game-changing content material that have been consumer generated as one would count on.
What Matsuda’s saying right here is that each one the user-generated content material that we see in video games is born out of avid gamers’ ardour for, and curiosity, in a selected recreation (or video games). Nonetheless, these gamers aren’t rewarded for his or her contributions so we’re not seeing any consistency in relation to user-generated content material. With “token economies,” these gamers will be given “specific incentives” in order that they’ll proceed contributing for mentioned incentives versus simply having enjoyable.
Matsuda may be on to one thing right here. In addition to, Sq. Enix has already mastered the artwork of shifting blame so ought to its NFT push fail, it might probably all the time blame its improvement groups prefer it casually blamed Crystal Dynamics for Marvel’s Avengers.
Anyway, learn the total letter here.