Zynga, which grew to become a cell and social gaming behemoth a decade in the past on the power of its hit recreation Farmville, is turning into part of Take-Two Interactive. Take-Two introduced in the present day that it has made a deal to acquire the company for $12.7 billion, a takeover that may flip the Grand Theft Auto writer into one of many greatest cell recreation corporations within the trade.
“We’re thrilled to announce our transformative transaction with Zynga, which considerably diversifies our enterprise and establishes our management place in cell, the quickest rising section of the interactive leisure trade,” Take-Two chairman and CEO Strauss Zelnick mentioned. “This strategic mixture brings collectively our best-in-class console and PC franchises, with a market-leading, diversified cell publishing platform that has a wealthy historical past of innovation and creativity. Zynga additionally has a extremely proficient and deeply skilled group, and we stay up for welcoming them into the Take-Two household within the coming months.”
Business hype apart, it is a huge deal throughout. Take-Two has beforehand mentioned that cell gaming “stays a key progress alternative” for the corporate and, in its first quarter financial results for 2022, Zelnick mentioned the corporate’s investments sooner or later would come with “rising our inventive groups and increasing our cell enterprise and experience additional.” Zynga’s fortunes have waxed and waned because the glory days of Farmville but it surely stays a significant participant in cell, with video games together with Phrases With Associates, Harry Potter: Puzzles and Spells, and—nonetheless—the Farmville sequence driving revenues of nearly $2 billion in its 2020 fiscal yr.
The addition of Zynga’s cell library will allow Take-Two to develop its sources of recurrent client spending, a profitable income the corporate mentioned will “assist cut back volatility” in its monetary ends in the years between releases in its main franchises, one thing the corporate has beforehand been criticized for.
We’re additionally going to see the event of extra cell video games based mostly on “lots of the iconic franchises inside Take-Two’s portfolio of mental property,” the corporate mentioned.
“Take-Two has an intensive catalog of commercially and critically profitable console and PC titles with engaged and dependable communities of gamers, and there’s a significant alternative to create cell video games and new cross-platform experiences for a lot of of those properties.”