Per week after Twitter added support for NFT avatars, YouTube CEO Susan Wojcicki has mentioned that cryptocurrency and NFTs current a “beforehand unimaginable alternative to develop the connection between creators and their followers” on YouTube.
Wojcicki did not announce any particular plans so as to add blockchain performance to YouTube, however calling NFTs an “alternative” certain makes it sound like YouTube is engaged on one thing. YouTube head of gaming Ryan Wyatt announced today that he is leaving YouTube for a blockchain firm, as did YouTube senior director of creator partnerships Jamie Byrne (for a different blockchain company), so clearly others at YouTube are all for cryptocurrency and NFTs. (Besides within the extraordinarily unlikely case that Wyatt and Byrne had been the one ones apart from Wojcicki who had been into it.)
“We’re at all times centered on increasing the YouTube ecosystem to assist creators capitalize on rising applied sciences, together with issues like NFTs, whereas persevering with to strengthen and improve the experiences creators and followers have on YouTube,” Wojcicki wrote.
The feedback seem in an open letter from Wojcicki about YouTube’s 2022 plans, so it is probably that the positioning will elaborate on its blockchain intentions throughout the 12 months.
In any other case, an enormous focus of the letter is Shorts, YouTube’s reply to TikTok movies. Wojcicki introduced that YouTube has recorded 5 trillion views of Shorts, and mentioned that its groups are “working to make it even simpler for creators and customers to create gaming-related Shorts.” Additionally relating to the gaming class, YouTube is “specializing in higher stay discoverability and extra chat options,” mentioned Wojcicki, and plans so as to add membership gifting performance this 12 months.
Together with Twitter and YouTube, voice and textual content chat community Discord as soon as toyed with the thought of NFT integration, however said last November that it has no present plans to implement the concepts. As for NFTs in video games themselves, we not too long ago took a look at current and upcoming projects, and there is a entire lot extra discuss than the rest proper now.
If a large like YouTube will get into NFTs, although, I’m wondering if firms like Discord and massive recreation builders will not comply with go well with. It turns into just a little simpler to push by the backlash when you possibly can level to an infinite firm like Google and say, “Nicely, they’re doing it.”