Enormous information from Google HQ: the corporate is altering the Chrome net browser brand for the primary time in eight years. And it is stunningly—effectively, not all that totally different.
To be honest, the brand new brand is clearly totally different to the earlier one, when considered side-by-side anyhow. It is brighter, cleaner, and Google has taken the design equal of a ten,000 LED mild to the entrance of the brand to eradicate any trace of shadow.
That will not be the precise brand you find yourself seeing in your system, nevertheless. Google is rolling out bespoke logos for every main OS, together with Home windows 10/11, ChromeOS, and iOS. The modifications between every OS are reasonably minimal, too.
Google Chrome designer Elvin, in a Twitter thread, outlines the modifications and the pondering behind them. You will not be shocked to listen to that there is really extra to the brand overhaul than ‘that, however flat’.
A few of you might need observed a brand new icon in Chrome’s Canary replace at the moment. Sure! we’re refreshing Chrome’s model icons for the primary time in 8 years. The brand new icons will begin to seem throughout your units quickly. pic.twitter.com/aaaRRzFLI1February 4, 2022
In fact, there isn’t any beating the true Chrome brand, oh so shiny and so chrome and first of its title, from 2008. Although this new brand did get us fascinated about what’s subsequent for Google.
The place do you go from reductionist, easy colors and clear-cut shapes? Will UI ever return to the bevelled, shiny hellscape that was the MSN Messenger aesthetic on Home windows XP? Is it higher now or simply devoid of something in any respect? Are well-known logos all set to be simmered right down to their absolute qualities as a result of our human brains have been so taught to recognise these fundamental shapes as tied to a model that these manufacturers needn’t do something extra thrilling to entice us to make use of their merchandise?
All fascinating questions, although undoubtedly too deep for a Monday morning information put up on Google’s new, reasonably unexciting, Chrome brand.
In additional sensible information, a Chrome extension has been just lately proven to place a major dent in Chrome’s RAM demands. Now that is the sort of reductionism I can get behind.
