FIFA declares that whichever game is called FIFA will be ‘the best’

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Yesterday, EA introduced that its current licensing deal with FIFA is ending: There will probably be a FIFA 23 later this yr, however from 2023 onwards the long-running soccer collection will probably be rebranded as EA Sports activities FC. This marks the tip of an extremely profitable partnership. Over many years, EA has made billions and constructed a real trade juggernaut, whereas additionally including immeasurable worth to FIFA’s model.

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The cut up comes with a component of danger for EA, and is a catastrophe for FIFA, which now has to both construct a competitor from scratch or wave goodbye perpetually to the billions of {dollars} that the collection has generated.

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