EA Sports and LaLiga enter expansive new partnership

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Title naming rights, an entire rebrand of the competitors and extra

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Electronics Arts and LaLiga, organizer {of professional} soccer competitions in Spain, at this time they’ve entered right into a one in all a sort, multi-year partnership.

Beginning within the 2023/2024 season, the partnership between EA SPORTS FC (the brand new soccer sport after FIFA identify rights run out) and LaLiga will embody title naming rights for all LaLiga competitions, an entire rebrand of LaLiga with EA SPORTS together with all logos, graphics, fonts and different visible components, whereas additionally delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

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This new partnership will embody the primary and second divisions of LaLiga (Spain’s high skilled soccer competitions), LaLiga Guarantees (the league’s annual youth event) and eLaLiga.

It was solely recently that the 2 corporations signed a ten yr settlement.

Extra particulars of the partnership can be shared within the coming months, with info on EA SPORTS FC merchandise being made out there in Summer time 2023.

EA Sports LaLiga

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