Sony Interactive Leisure has mentioned that it’ll now actively encourage PS4 to PS5 upgrades because the current-gen console’s supply situation continues to improve. The corporate has been pushing this message by its latest advertising and marketing movies and trailers, however in at the moment’s earnings name, Sony formally spelled out its technique going ahead.
Sony to deal with ‘accelerating’ PS4 to PS5 upgrades
Sony said that as PS5 turned extra broadly obtainable in direction of the tip of 2022, it noticed a rise within the variety of gamers who transitioned from PS4 to PS5. The drop in engagement seen amongst PS4 customers is being offset by a rise in PS5 engagement by new gamers. Engagement metrics embrace a rise in PS Plus subscription fee, gameplay time, and common spending quantity. Consequently, Sony will “proceed to deal with accelerating the transition of PS4 customers to PS5.”
A day in the past, Sony printed a video on its official YouTube channel devoted to encouraging PS4 customers to make the leap to PS5, highlighting advantages of current-gen gaming. Previous to this, the corporate launched an advertisement focused on upcoming games, almost all of which can solely be obtainable on the PS5, together with the highly-anticipated Marvel’s Spider-Man 2.
PS5 has bought 32.1 million units up to now.
