God of War franchise is essentially the most worthwhile merchandise model for PlayStation, based on a former Sony worker. Aaron Kaufman, who spent practically 8 years main advertising actions at Santa Monica Studio, claims that God of Struggle merchandise are the preferred gaming merchandise amongst PlayStation followers.
God of Struggle franchise licensing technique working wonders for Sony
As noticed by web sleuth Timur222, Kaufman’s LinkedIn profile mentions that Santa Monica Studio’s social media presence is “essentially the most extremely regarded” in PlayStation’s portfolio. 2018’s God of War noticed the developer’s social media posts generate 187 million impressions and $1.8 million “earned media” through The Misplaced Pages of Norse Delusion promotional marketing campaign.
Kaufman spent his time constructing “an genuine product creation course of to empower the creation of merchandise desired by the followers” and claims “God of Struggle has since turn into essentially the most worthwhile PlayStation model for gamer merchandise.”
Kaufman additionally revealed that 2015’s God of War 3 Remastered bought 4 million copies to this point. He left Santa Monica Studio in early 2020 so it’s unclear if this determine is updated or displays gross sales by way of 2019.
One other fascinating tidbit of knowledge talked about on Kaufman’s LinkedIn profile states that Santa Monica Studio’s first cellular sport, Fat Princess: Piece of Cake, achieved 1 million installs on Android and iOS.
